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Years back my niece was in college at Goucher in Baltimore (over the top progressive school) she lectured me one day on our porch about how great Ben and Jerry’s ice cream was since they were so progressive and supported all of the right causes. I told her to Google Ben and Jerry’s and Unilever. Never heard another word on the matter

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Good column, sir. Keep 'em coming.

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Followed up by another flavor, "Shut the Fudge Up", where after you buy it they take it away from you and give it to someone else.

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That little comment by BenJerry cost them 2B in Market Value...

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That loss is up to $5B now. Too bad it doesn't hit them personally much, much harder. And I wonder whose land their homes are sitting on? Will they give that back?

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Shut the Chunk Up---bwahahaha! As for this house, we've been boycotting B&J for decades, ever since they threw their support behind freeing cop-killer Mumia Abu Jamal. I don't think they are really susceptible to boycott for their Wokery, though, because their fans are already Woke. They solidify and maybe even expand their market with this crap.

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Buying Ben and Jerry's for Progs is like buying indulgences for wealthy Catholics in the Middle ages. And is just as effective, I suppose.

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I've been thinking about why the Bud Light boycott is working, while others have not.

Part of it is "enough is enough." There's a strong streak of live-and-let-live in the American soul. But a dude pretending to be a preteen girl and demanding that anyone who utters the truth be arrested: that's the straw a lot of camels wish you hadn't picked up.

Part of it is: it's easy. Getting your kids out of the woke indoctrination centers called "public schools" is infinitely more important than what beer you buy. But not a lot of parents have the money for private school, or the time for home schooling. So they have to fight back in what ways they can.

But a big part of it, as Sheryl points out, is identity. The beer you drink sends a message about who you are: a hipster doofus who drinks locally-brewed IPAs; a snob who only drinks imported beer; an ageing frat boy who still drinks Rolling rock; or a salt-of-the-earth everyman who drinks something mass market. Beer sends those signals. But if a brand changes the signal it sends, then it is no longer useful to the people who were using it as a signifier.

For most people, ice cream does not play a big role in their identity. And for those who see *every* purchase, including ice cream, as a signifier, well, they are probably on-board with B&J, anyway.

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More ice cream flavors please!

Maryland was founded on land that was stole by one tribe and then sold to the colonists. Which tribe do we give it back to?

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Basically all the tribal lands when the Europeans arrived had been stolen from previous tribes. Even the wonderful Sioux have oral traditions that say when the arrived things that looked like people but weren't people (i.e. non-Sioux tribe members) were living there and they Sioux killed them and took the land and now it was "ours forever and ever." Or to that effect.

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founding

These phonies have been running this same schtick for years. Like "working class hero" Michael Moore owning 5 houses and dividing millions with his now ex-wife. They don't believe a word of the nonsense they preach to us.

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Michael Moore is the personification of the term "fat and disgusting."

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You're en fuego today, Treach. You hit it perfectly. I tend to assume these "Progressive" A-holes are consumed with guilt over their own wealthy life-styles that they can only assuage it by castigating others to make them feel even worse.

Doesn't work with me. I refuse to be held responsible for what any of my ancestors may have done, nor anyone else's ancestors either.

Now. About today. How about we set about punishing the people who do awful things now? Maybe we could start with Antifa and Hunter Biden.

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Every package of Ben & Jerry's made and sold in the USA needs a black box warning on both the front and the lid: "THIS PRODUCT MADE ON STOLEN INDIGENOUS LAND"

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Man, do I love me a good 'jt rant'. Thanks.

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