Transcript
It’s Monday, February 9th, 2026. I’m allegedly Jim Treacher, and I don’t really have an opinion about anything that happened at the Super Bowl. Or at the same time as the Super Bowl.
Which is okay, by the way. You don’t need to have a deep emotional investment in a famous person who doesn’t know who you are. It’s fine to just shrug and say, “Ehhh, I don’t know. I don’t really care. Doesn’t bother me.”
Negative partisanship doesn’t need to turn you into something you’re not. Something that people in power want you to be, because it’s useful to them. You don’t have to do that to yourself.
That goes for everybody, even Patriots fans.
Yeah, I watched some of that game. I’m not a big sports fan, but isn’t football supposed to be… interesting?
Alright, I just got done saying you don’t have to care about the Super Bowl. But there was one thing. One thing that really… I don’t want to say it made me angry, but it just made me disappointed and upset and sad.
It was one of the commercials. The Dunkin’ Donuts commercial.
Ben Affleck’s been doing commercials for that place for a few years, and really, it’s his best work lately, just because the rest of it is so bad. But this might be the worst commercial I’ve ever seen for anything, ever.
The idea is that the movie Good Will Hunting started as a sitcom, 30 years ago, called Good Will Dunkin’.
Get it? Good Will Hunting. Good Will Dunkin’. Kind of sounds the same. And Ben Affleck was the lead, because he’s such a genius.
So they de-aged him so he looked like mid-’90s Affleck. And then they hired a bunch of other sitcom actors from the time. Jason Alexander, Ted Danson, Jaleel White…
Jasmine Guy! I’d completely forgotten I even know who that was. She’s in this thing.
A few others. Jennifer Aniston, the guy from Friends… I can’t think of his name.
And they’re all de-aged. And it looks terrible. It looks awful. It’s just creepy. Uncanny valley. I don’t know if they used AI or deep fakes or how they did it, but it just doesn’t look right.
And the jokes aren’t funny. It’s not really clever. It’s just: “Oh, remember when this guy was on this show and he said this?” Just a big bucket full of ‘memberberries.
And I don’t know if it was A.I. or not. Every other ad was for either A.I. or fat drugs or gambling. That’s what America wants, apparently.
So there was a horrible Dunkin’ Donuts commercial, and then the Pats lost.
What a horrible night for Boston. That was my Boston accent.
