Imagine walking into a McDonald’s and discovering it’s not called McDonald’s anymore. It’s now called Z. Just the letter Z. Not Z Burger or Z’Best or anything even halfway clever like that. Just… Z.
A Big Mac is now a Big Z. Chicken McNuggets are now Z Nuggets. A Happy Meal is now a Z Meal.
That would be crazy, right? Why would a billion-dollar corporation throw away such a priceless, universally recognized brand overnight? It could never really happen, could it?
Welllll…